We share entrepreneurial stories to inspire

Vince Fernandez

Vince Fernandez is an author and investment professional whose writing dips below the glossy veneer of society to explore its fragile underbelly of greed and fear. His debut novel, Little Sister, is a crime thriller set in the financial district of Toronto. By day, he is the Chief Investment Officer for a wealthy Toronto family. He lives in Toronto with his family and his book is available through Chapters/Indigo.

Author, Vince Fernandez

Tell us a little something about your business...

Little Sister is a crime thriller set in Toronto that delves into the sacrifices one makes to achieve one goals. The two lead characters are Mila Mirkin and John Lister. They both want success any way they can get it. Mila is a psychology undergrad who secretly works as an escort to finance grad school. Along the way, she becomes the trusted confidante of Toronto’s financial elite. John, Mila’s primary client, resorts to intimidation and more to get his failing hedge fund back on track. Mila’s brother, Vitaly, has just been appointed a lead prosecutor for financial crimes. John is his first case. As Vitaly puts pressure on John, John ramps up the pressure on Mila.

When was your lightbulb moment?

I starting writing when my TV died. No really, it is true. It was then that I realized I no longer wanted to be told what to watch and digest. I knew had a story to tell. I knew (and had always known) that being active was far better than being passive. I wrote a page and then another. I didn’t know what I was doing. It was hubris to think I could write a novel, right? What right did I have to presume to produce a novel?

I wrote every day while commuting, first on my iPhone and then on a small laptop, using up that “down time” for something productive, drawing of the diversity of Toronto one encounters on public transit. Deep down, I knew I needed to process working in the investment world for over two decades. I needed to look it in the face and convey to others the risks associated with unrelenting greed that people take on when their moral compass is challenged.

What are your three words of advice?

Three words of advice...

Start…Pursue…Believe

Vince Fernandez is an author and investment professional whose writing dips below the glossy veneer of society to explore its fragile underbelly of greed and fear. His debut novel, Little Sister, is a crime thriller set in the financial district of Toronto. By day, he is the Chief Investment Officer for a wealthy Toronto family. He lives in Toronto with his family and his book is available through Chapters/Indigo.

Share this story

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn