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Rod Macdonald
Rod is currently the CEO of the Certified Coaches Federation, a world leader in life and executive coach education. Rod he co-wrote the best-selling “Foundations of Professional Personal Training”, used by more fitness professionals in Canada than any other book and co-wrote the “Healthy Eating & Weight Loss Coach Certification.” Rod is also a 4-time Ironman competitor, 24-hour mountain bike competitor, cross-Canada cyclist, former competitive rower, 200-hour RYT yogi, proud husband and father.
CEO of CCF and Founder of Indestructible Human – Rod Macdonald
- Contributed By: Rod Macdonald
Tell us a little something about your business...
I have always been fascinated with human behavior; specifically why we all make the decisions we make, even when they aren’t in our best interest. With over 30 years experience in the field of wellness and self-improvement, and a leading authority on personal and professional change, Rod has been speaking at events in the United States, Australia, New Zealand, China, as well as coast to coast across Canada. As a result of this passion for human behaviour, I was drawn to coaching as a profession and created Indestructible Human Coaching, my own personal brand. The choice of name is rooted in my belief that humans can survive virtually any challenge we may face in out lives.
When was your lightbulb moment?
After many years in leadership positions, I was provided with the opportunity to become the CEO of the Certified Coaches Federation which continues to allow me to fulfill my love of coaching, speaking and writing. In addition to my CEO duties, I continue to be an active coach, working with individual and group clients who are focused on being the best they can be.
What are your three words of advice?
The advice I would share with new entrepreneurs it is to continually focus on their purpose, their vision and their values, maintaining flexibility in how these things are manifested, but always being true to themselves.
Three words of advice...
Focus on Your Purpose
Rod is currently the CEO of the Certified Coaches Federation, a world leader in life and executive coach education. Rod he co-wrote the best-selling “Foundations of Professional Personal Training”, used by more fitness professionals in Canada than any other book and co-wrote the “Healthy Eating & Weight Loss Coach Certification.” Rod is also a 4-time Ironman competitor, 24-hour mountain bike competitor, cross-Canada cyclist, former competitive rower, 200-hour RYT yogi, proud husband and father.
“May your legacy create a footprint of success for the next person who steps into your shoes”
