We share entrepreneurial stories to inspire great ideas...
Alexandra Baker
Meet Alexandra, wife and mom who’s a passionate connoisseur of all things home. She’s an award-winning TV presenter on the Home Shopping Network and has left an indelible mark on HSN. Alexandra now transcends into the realms of culinary arts as the visionary force behind the brand In the Kitchen with Alexandra.
Alexandra stands as a testament to the power of passion and innovation. Her journey is a remarkable fusion of grit, faith, style, and artistry that continues to inspire and enchant.
Connect with Alexandra here…Â
Alexandra Baker joins us in this 5 part series where we interview the finalists
in the 2023 Enthuse Foundation Pitch Competition
Co Founder & CEO, Alexandra Baker
- Contributed By: Alexandra Baker
Tell us a little something about your business...
For the last nine-plus years, I have been an award-winning TV presenter on HSN, the Home Shopping Network. I had been perfecting the recipe, making and gifting my pikliz around the holidays for teams at the studios. Everybody fell in love with the flavorful heat of my pikliz!
In the Kitchen with Alexandra provides home cooks and hot aficionados with the first-ever premium Haitian sauces, and condiments. They are flavor enhancers and meal perfectors. Our sauces introduce the Haitian flavor profile using only the finest ingredients, free of artificial flavors, preservatives, or additives. Individuals who have an appetite for, and seek exotic and ethnic flavors, are cultivating a more diverse pantry, and we deliver precisely what consumers desire.
When was your lightbulb moment?
I realized premium Pikliz wasn’t available in major grocery stores. It was a lightbulb moment. I stumbled upon the white space of premium Haitian sauces and condiments in the marketplace.
I wanted to introduce the Haitian flavor profile which is tangy, spicy, and bright. There is room for more than the ubiquitous umami or tomato-based salsas?
What are your three words of advice?
Trust: Trust in myself: believing in my abilities and vision. Trust my passion, determination, and skills necessary to make our startup succeed.
Learn: Continuous Learning: The startup landscape is constantly changing, so I stay curious and never stop learning. I keep myself updated on industry trends, emerging technologies, and best practices. I participate in time-consuming Accelerator programs because the information gleaned and connections made are worth the investment and sacrifice of time. Read or listen to books, and learn from both successes and failures, whether they are your own or others’.
Evolve or Adaptability: The startup world (and the world we live in) is dynamic and unpredictable. I must be prepared to adapt our strategies and plans in response to market changes, customer feedback, or unforeseen challenges. I embrace change as a natural part of the entrepreneurial journey.
Three words of advice...
Persist, Focus, Listen
Meet Alexandra, wife and mom who’s a passionate connoisseur of all things home. She’s an award-winning TV presenter on the Home Shopping Network and has left an indelible mark on HSN. Alexandra now transcends into the realms of culinary arts as the visionary force behind the brand In the Kitchen with Alexandra.
Alexandra stands as a testament to the power of passion and innovation. Her journey is a remarkable fusion of grit, faith, style, and artistry that continues to inspire and enchant.
Connect with Alexandra here…Â
Alexandra Baker joins us in this 5 part series where we interview the finalists
in the 2023 Enthuse Foundation Pitch Competition
“May your legacy create a footprint of success for the next person who steps into your shoes”
