We share entrepreneurial stories to inspire great ideas...
Drew Lederman
Drew Lederman (CEO and co-founder of Resist) started working in the CPG space as a copywriter, email marketer, social media manager, and content creator for brands like Thesis and Chix Soup Co. When she was diagnosed with polycystic ovarian syndrome (PCOS) and insulin resistance at 18, she struggled to find an on the go snack that didn’t trigger her hormonal symptoms or give her a fast blood sugar spike. That inspired her to launch Resist right out of college and embarked on a mission to make eating for hormone health easy!
Connect with Drew here…
Drew Lederman joins us in this 5 part series where we interview the finalists
in the 2023 Enthuse Foundation Pitch Competition
Closing the loop on the 5 part special series with the winners of the
2023 Enthuse Foundation Pitch Compeition Emily and Drew
Co-founder & CEO, Drew Lederman
- Contributed By: Drew Lederman
Tell us a little something about your business...
Resist makes doctor-recommended, plant-based nutrition bars filled with science-backed ingredients for hormonal & metabolic health and have a clinically proven stable blood sugar response.
163M+ Americans have a hormonal imbalance like diabetes or PCOS, including myself and my co-founder, Emily. During our time at NYU, we bonded over the struggle to eat natural foods on the go without spiking our glucose. Upon graduating, we created Resist with our medical advisory board.
When was your lightbulb moment?
After my PCOS and insulin resistance diagnosis, my doctor recommend a low carb diet to help my symptoms. I was always on the go (still am!), and ended up trying every single bar on the market trying to find one that didn’t spike my blood sugar or mess with my hormonal symptoms due to artificial ingredients.
I took a look at the blood sugar-friendly medical food section of the store and saw bars only the 75+ crowd is eating. I knew we could make blood sugar health cool again!
What are your three words of advice?
Don’t give up.
I heard from another founder that plenty of successful startups got to where they are not because they were a smarter team or because they had a better product, but because they outlasted the rest!
Three words of advice...
Don’t give up.
Drew Lederman (CEO and co-founder of Resist) started working in the CPG space as a copywriter, email marketer, social media manager, and content creator for brands like Thesis and Chix Soup Co. When she was diagnosed with polycystic ovarian syndrome (PCOS) and insulin resistance at 18, she struggled to find an on the go snack that didn’t trigger her hormonal symptoms or give her a fast blood sugar spike. That inspired her to launch Resist right out of college and embarked on a mission to make eating for hormone health easy!
Connect with Drew here…
Drew Lederman joins us in this 5 part series where we interview the finalists
in the 2023 Enthuse Foundation Pitch Competition
Closing the loop on the 5 part special series with the winners of the
2023 Enthuse Foundation Pitch Compeition Emily and Drew
“May your legacy create a footprint of success for the next person who steps into your shoes”
