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Rachale F. van der Veen

Rachale is a graphic designer and owner of Graphic In Traffic who specializes in large format graphics – car wraps, wall murals, signage & much more. Rachale is recognized for her design work with the 2010 Winter Olympics, including a float plane wrap featured on CTV. She’s also been featured in industry leading magazines in Canada and the USA. Rachale is a recipient of the 40U40 AWARD.  www.graphicintraffic.com

Entrepreneur, Owner/Operator Rachale F. van der Veen

Tell us a little something about your business...

Vinyl Wrap Provider Graphic In Traffic is a full service vinyl wrap provider who excels in design. We proudly offer a variety of custom vinyl wrapping services including car wraps, storefront graphics, wall murals, privacy windows, signage and so much more. We work with our clients from start to finish and are mobile which means we come to you!

When was your lightbulb moment?

In 2008-2010, I worked for a large format printing company who was contracted to design/prepress/print and install graphics for the 2010 Vancouver Winter Olympic Games. When the Olympics were over, my love for car wraps, wall murals and general vinyls wraps did not end. I launched my first company, The Car Wrap Lady while working full time. Eventually, my business picked up, so I quit my full time job to pursue a career as an entrepreneur. I created a niche in the industry, by offering full service car wraps (design, print and install). In 2012, I launched Graphic In Traffic because The Car Wrap Lady was too focused on just car wraps. Graphic In Traffic continues to grow and continually takes on awesome vinyl wrap projects like massive beer can wraps, ceiling wraps and electrical box wraps. I never know what I’ll be wrapping next, but it’s always unique and fun.

What are your three words of advice?

1. Desire – Have a deep desire to achieve or acquire something. Whatever you ask for, you will eventually receive.
2. Ask – Write down exactly what you want and state it out loud with emotion.
3. Believe – Believe you can have it.
4. Receive – Visualize vividly and prepare to take action in order to make your thoughts reality.

Three words of advice...

Ask…Believe…Receive

Rachale is a graphic designer and owner of Graphic In Traffic who specializes in large format graphics – car wraps, wall murals, signage & much more. Rachale is recognized for her design work with the 2010 Winter Olympics, including a float plane wrap featured on CTV. She’s also been featured in industry leading magazines in Canada and the USA. Rachale is a recipient of the 40U40 AWARD.  www.graphicintraffic.com

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