We share entrepreneurial stories to inspire great ideas...

Jennifer Donaldson

Jenn is a creative visionary, who encourages other creatives to pursue a business doing what they love. Jenn is known as a go-getter, community connector working on reviving the once Steel Town, through arts and design. She is co-founder of Steel City Studio as well as Holistic Design Solutions based in Hamilton Ontario. Visit Jenn @ www.HolisticDesignSolutions.ca

Founder, Creative Director Jennifer Donaldson

Tell us a little something about your business...

I’ve talked about going into interior design for years. When I was younger my parents would leave the house only to return with the furniture rearranged and artwork moved around. I’ve always been drawing to the arts and seeing spaces and the potential in a space has always come very second nature to me. Naturally I decided to abandon my artistic inclination and go to school for business. After a few years of working in offices I realized something was missing from my life, so I started pursuing my diploma of interior design while working full time. I enjoy focusing on both residential and commercial as each situation lends itself to different creative solutions. I focus primarily decorating and creating design concepts and sourcing all items to embody that design concept. Holistic Design Solutions offers a variety of solutions including materials selection for renovation planning to layout and visual merchandizing planning for a retail display. Of late we’ve spent a lot of time focusing on small spaces and how to optimize storage and make smaller spaces feel spacious and inviting.

When was your lightbulb moment?

It wasn’t until I was laid off from my job in 2017 that I finally decided to take the plunge and start my own interior design business Holistic Design Solutions. Holistic Design Solutions is based on the idea that there is a design solution that can be unique to each individual and design challenge and include all parts of the whole, making it holistic.The final push off the ledge came when I knew the business I was working for was closing and I would be getting laid off, so I took that time to start planning to launch Holistic Design Solutions and I haven’t looked back since.

What are your three words of advice?

Three words of advice...

Perseverance, Consistency, Faith

Jenn is a creative visionary, who encourages other creatives to pursue a business doing what they love. Jenn is known as a go-getter, community connector working on reviving the once Steel Town, through arts and design. She is co-founder of Steel City Studio as well as Holistic Design Solutions based in Hamilton Ontario. Visit Jenn @ www.HolisticDesignSolutions.ca

“May your legacy create a footprint of success for the next person who steps into your shoes”

Share this story

Shopping Cart
Scroll to Top

We share entrepreneurial stories to inspire great ideas...

Join Us Monthly & Amplify Your Success!