We share entrepreneurial stories to inspire great ideas...
Laura Butler
Laura is a freelancer-turned-founder with over a decade of experience in business operations and startup strategy. She helps freelancers, first-time founders and small business owners build sustainable, meaningful businesses. Connect with Laura here…
Helping Freelancers, Founders, Business Owners Build Businesses On Their Terms, Laura Butler
- Contributed By: Laura Butler
Tell us a little something about your business...
My journey to building Luna Business Solutions was deeply influenced by my lifelong love of travel. From a young age, I dreamed of a career that would give me the freedom to explore the world, meet new people, and experience different cultures. I quickly realized that traditional jobs often came with rigid schedules and limited flexibility, so I set my sights on building a career that would allow me to work from anywhere.
After three years of working as a freelancer, I found that people often came to me for advice on how they could do the same thing. That’s where Luna Business Solutions was born, from my passion for encouraging others to define their own careers, build businesses they love, and reimagine what success means for them. By combining my expertise in business operations and startup strategy with my desire for a location-independent lifestyle, I’ve created a company that champions freedom, flexibility, and fulfillment.
At Luna Business Solutions, we’re passionate about making entrepreneurship accessible and enjoyable for everyone. Our mission is to empower freelancers, founders, and small business owners by providing the practical tools, strategies, and support they need to thrive without burning out. Whether you’re just starting out or looking to streamline your business, we offer tailored guidance that helps you create a sustainable, purpose-driven career. I believe that building a business should be as much about fulfillment as it is about success, so we focus on helping you define what success truly means for you.
When was your lightbulb moment?
For years, I chased the idea of “success” as if it were a finish line, always just out of reach. I tried every business model, took on more client projects, and still felt like I was running in circles. My lightbulb moment came one evening watching the sun go down, in Bali, my favourite corner of the world. I realized that I wasn’t just exhausted; I was missing the point. Entrepreneurship shouldn’t mean sacrificing your wellbeing or constantly hustling for the next big thing. True success, I discovered, is about designing a business that fits your life, your values, and your unique strengths. That was the moment I decided to put my all into building Luna Business Solutions, to help others avoid the same traps and find their own version of meaningful work.
What are your three words of advice?
Curiosity. Courage. Community.
Curiosity encourages you to keep learning, exploring new ideas, and asking questions—essential for growth and innovation in business and life.
Courage gives you the confidence to take risks, step outside your comfort zone, and pursue your unique vision, even when it feels uncertain.
Community reminds you that you’re not alone; building connections and supporting others creates a network of encouragement, inspiration, and shared success
Three words of advice...
Freedom, Creativity, Connection
Laura is a freelancer-turned-founder with over a decade of experience in business operations and startup strategy. She helps freelancers, first-time founders and small business owners build sustainable, meaningful businesses. Connect with Laura here…
“May your legacy create a footprint of success for the next person who steps into your shoes”
