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ELRSHOP

We are Dr. Elizabeth Rainwater and Dr. Latonya Rainwater, the proud owners of ELRSHOP. We are teachers, mentors, missionaries, mental health professionals and more! All educational products were developed based on the learning needs of children. Connect via LinkedIN @ https://www.linkedin.com/in/elr-shop-2751a337/

Founders of ELRSHOP

Tell us a little something about your business...

It began when we became ESL teachers a few years ago. We followed a strict curriculum of phonics, grammar, reading, and conversation, but as time went on, we noticed that the lessons did not fit every child. We started to adjust and alter lessons to fit each student’s needs and strengthen their skills in each focus. We began to dabble in writing children’s stories and workbook lessons that would further challenge, push and allow students worldwide to go beyond the textbooks and school-taught lessons. As forever learners and lovers of education, we took all of our knowledge from K-12 to college, graduate school, and beyond and explored ways to share those skills with children and adults. We taught children in China, then taught children, teens, and adults in Pakistan biblical knowledge and English.

While educating children around the world, an idea began to blossom of how we can provide products that will enable students to master skills being taught in school and add new skills into the picture. Our goal is to not only present knowledge that is familiar but unlearned areas to introduce children and teens to skills that they will see as, they further advance to another grade level. In looking at our shop, it is threefold. We designed our products to cater to children, parents, and individuals. There is something for everyone, and more are being developed and planned releases.

When we first opened the shop, we thought about what this diverse group might be interested in as customers. From our point of view, anything original and creative that shows that we took the time to perfect and mold items that everyone will love will be worth exploring and buying.
Our tracing books, activity workbooks, coloring books, and stickers are just a glimpse at how creative and out-of-the-box we intend to become with time. The beautiful and inspirational products from the calendar to the array of planners, affirmation cards, and soon a full line of fillable crossword puzzles are the first line of items designed for adults but will not be the last.

When was your lightbulb moment?

Creating ELRSHOP was the right idea to work on because the products designed came from the heart. We used our skills to develop each educational product to educate our ESL students. The designs, messages, and creativity placed into designing inspirational products came from years of mentoring and counseling young adults and adults. The ‘aha’ moment was seeing the first product finished and seeing potential customers make lovely comments and the first sell. When ELRSHOP had its first sale, it meant a lot because the long nights and hard work were finally paying off. Opening ELRSHOP was different from any business idea because it stemmed from wanting to interest children in learning beyond school and launch something that parents can be a part of with their children.

Our expertise in providing educational and inspirational products comes from a mental health background, years of mentoring students, pastoral work, ESL teachers, and siblings who love seeing people achieve their goals and be the best they can be. We took the time to validate each product and idea by thinking like a customer. We asked ourselves this one question ‘Are these products that we would buy?’ When yes is an unchangeable answer, you know that you have exceptional products. ELRSHOP is our way of providing unique teaching methods that we brought to the table as ESL teachers, but now all students and parents will have their personal copy to learn and teach one another this time. The true lightbulb moment for us as founders was just knowing that we are going to make a difference by spreading knowledge and encouragement to people of all ages around the world.

What are your three words of advice?

Our three words of advice are to research, be patient, and listen to all customers. These key factors matter to us as business owners because research reveals the latest trends, what is popular, and what customers like to buy, and being patient and listening to customers will always show that you care. Customers want to know that you are providing them with quality and great customer service. All concerns of a customer should be addressed by business owners and solutions, if possible, should be explained. When all three are applied correctly positive results will happen.

Three words of advice...

To all readers, our three words of advice are to support small businesses, connect with the community and share with everyone that you know. Why? Because every business has something special to offer and can make a difference.

We are Dr. Elizabeth Rainwater and Dr. Latonya Rainwater, the proud owners of ELRSHOP. We are teachers, mentors, missionaries, mental health professionals and more! All educational products were developed based on the learning needs of children. Connect via LinkedIN @ https://www.linkedin.com/in/elr-shop-2751a337/

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