From Fear to Fearless: How Adventure Fueled My Business and My Mission, Jennie “AdrenaJen” Milton

I’m Jennie Milton—known by many as AdrenaJen—a world champion in kitesurfing and snowkiting, a keynote speaker, author, and entrepreneur. But before I became a professional in extreme sports and a coach helping others face their fears, I was a girl growing up in Australia who was terrified of just about everything.

For the first thirty years of my life, fear held me hostage. I was consumed by the belief that I wasn’t enough—not brave enough, not lovable enough, not worthy of success. My turning point didn’t come from a business book or a traditional mentor in a suit and tie. It came on a mountain in Alaska, clipped into skis, with a kite above my head and adrenaline in my veins.

That’s when I realized: courage isn’t the absence of fear—it’s the decision to move forward anyway.

Over the years, I turned that decision into a method—a Fear Formula—that I now teach to women around the world. My business has grown into more than coaching and speaking; it’s a mission. I help women, especially those over 40, pivot their passions, rewrite their stories, and step into bold confidence.

I believe in mentorship—not as a hierarchy, but as a circle. We pass the torch, we share our knowledge, and we light the path for those behind us.

Starting my business wasn’t about creating a product. It was about creating a ripple effect. Every time a woman tells me she felt seen, brave, or inspired after one of my talks, I know I’m doing what I was meant to do.

There’s power in our stories. We remember the trenches. We remember the lightbulb moment. And we remember who gave us the courage to try.
Ready. Mindset. Go.