We share entrepreneurial stories to inspire
Lumehra, Innovative Products for Life Founder, Anu Luthra
- January 28, 2019
- Contributed By: Anu Luthra
Tell us a little something about your business...
My journey began with the simple idea of designing a product to address the lack of time I had as a new parent. As a first-time mom, working full-time within the corporate world and trying to balance family time, I realized that I was spending a significant amount of time on daily tasks which were very inefficient. I realized there was a lack of products which helped save time and money. I focused on laundry and realized the entire process of doing laundry has not changed for decades, it’s time-consuming and inefficient. I wanted to design and develop a product which would replace multiple laundry items and still be used for other needs. This led me to develop the FlexBag. The design and functionality of the FlexBag allows you to replace multiple laundry items and still use the FlexBag for more than just laundry. I wanted the FlexBag to be efficient, time-saving and cost saving, a bag which can be used from laundry to travel to a trunk organizer for kid’s items to a beach bag to anything I need.
When was your lightbulb moment?
My first prototype of the FlexBag was made from canvas material which I glued to make the shape of what I envisioned. Five prototypes later, I had a workable, patentable design. Throughout the process, I never focused on starting a company, rather creating bag for me and my family. It’s only when I showed the prototype to other parents, I realized most families were searching for the same thing, quality time with their families. Time is an element, we cannot get more of, so why aren’t products we buy focused on helping us at home? In 2017, I left my corporate position and started LUMEHRA, with the focus of developing products designed to help families save time and money.
What are your three words of advice?
Being an entrepreneur is a very lonely path, you will be tested many times on the path of achieving your goals. If you know your worth (your value, your abilities), you will be able to maneuver obstacles, learn and grow from challenging situations.