HeraCloset is an online platform that connects customers with their local brands, focusing on Arabic clothes & Khaleeji style. HeraCloset is a platform for emerging brands and inspired goods made for women. It’s a place where you can launch a custom store and discover local artisans, offering one-of-a-kind products not available on the market elsewhere.
Although eCommerce is growing rapidly in the MENA region, still there is enough room for growth. I found that there is a gap in the eCommerce industry and even in the Bricks-and-Mortar shops for Arabic Clothing and Khaleeji Look! In addition, there are no dedicated platforms to serve Independent local brands and customers in GCC and the Middle East, as well as their needs and designers.
This gap led to the rise of the Social media stores despite all the issues that both sellers and customers may face, such as customer warranties, poor return, and refund policies, and limited payment options. Also, logistics is another major issue that make online shopping difficult. But the major trade which all customers are looking for is one-of-a-kind products that are not available in the market elsewhere.
To meet a need, I built a platform exclusively for local brands and equip their owners with all the business resources they need to grow, this is a completely new concept. So basically, HeraCloset strives to bind consumers to their local brands.
In order to simplify the customer experience, as well as to enrich and enhance the business of local brands, I came up with the idea of HeraCloset Online.