As co-founder of PromoCares and PromoKitchen, host of the So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book Red Goldfish; Promotional Marketing Edition, Roger offers a unique perspective on the values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing. Roger is founder of Social Good Promotions, a social enterprise built to teach and deliver purpose-based marketing strategies to businesses of all sizes while also donating marketing services to non-profit organizations in the communities they serve. Connect with Roger @ https://socialgoodpromotions.com/