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Annette Mashi
Annette Mashi creates magic with words. She gives visibility to female architects, interior designers, and women in construction. She positions them as experts, demonstrates their value, and helps them stand out from their competition so they attract clients they love and win their dream projects. With a degree in architecture and experience designing and building her home, she speaks their language. Annette highlights their superpowers and shares their stories, so they can concentrate on designing. Connect with Annette here…
Founder of Write Wizards, Annette Mashi
- Contributed By: Annette Mashi
Tell us a little something about your business...
My mother always said, “Don’t toot your own horn.”
She meant well. But she didn’t realize that a successful business requires showing up, speaking up, and sharing what you do and why you’re the one to do it.
With my background in architecture, I saw brilliant, talented female architects and interior designers shrinking themselves. Hesitant to brag. Reluctant to claim the spotlight they deserved. They needed someone to sing their praises without sounding boastful or salesy.
So that’s what I do. I create magic with words.
By drawing out the thoughts behind the designs, the intention woven into each project, and the creative problem-solving in every challenge, I help women in the building industry tell their stories clearly, bravely, and loudly.
With consistent messaging across multiple platforms, they become the trusted guides their clients have been searching for. The ones who create homes people love, spaces that function beautifully, and environments that are truly enjoyable to be in.
My mother taught me humility. I’m teaching women that visibility isn’t bragging. It’s how the right clients find you.
When was your lightbulb moment?
After 17 years at Intel, I noticed that not many people actually retired from the company. It was a quiet exit, whether they chose it or not. I wasn’t getting younger. I decided I wasn’t going to wait. I took a leap, carving my own destiny. And Write Wizards was born.
What are your three words of advice?
Just do it. Life is too short to wait for something to change. Growth lives on the other side of fear, so be brave and step into the unknown. Done is better than perfect, so send your newsletter, publish your blog, and share your story. Your clients are waiting to find you.
Three words of advice...
Just Do It
Annette Mashi creates magic with words. She gives visibility to female architects, interior designers, and women in construction. She positions them as experts, demonstrates their value, and helps them stand out from their competition so they attract clients they love and win their dream projects. With a degree in architecture and experience designing and building her home, she speaks their language. Annette highlights their superpowers and shares their stories, so they can concentrate on designing. Connect with Annette here…
“May your legacy create a footprint of success for the next person who steps into your shoes”