We share entrepreneurial stories to inspire great ideas...

Graydon Moffat

Graydon’s wellness journey took her from Toronto to Southern California, where she became immersed in yoga instruction and worked as a vegan chef. Her culinary skills and background in holistic wellness led her to start formulating topical products with superfood ingredients, resulting in her powerfully natural, eponymous line of face, body and hair care products.

So if you want good skin days, every day, feed your skin from the outside in with Graydon’s results-driven, dermatologist-tested, and award-winning clean beauty brand formulated with clinically proven, superfood ingredients!
Connect with Graydon at https://graydonskincare.com/
Visit Business Mentorship; Keepin’ It Real for our live and unscripted virtual coffee with Graydon or check out the podcast.

From Vegan to Skincare Chef, Graydon Moffat

Tell us a little something about your business...

Graydon Skincare makes 18 face, body and hair care products that deliver a unique combination of superfoods and science. We are a leader in the growing natural skincare market. We’ve developed a passionate, loyal customer base with over 22k Instagram followers and almost 20,000 online customers, and distribute to over 100 stores across North America. We are grateful to have been featured in countless online and print publications. Graydon Skincare recently won the Beauty Shortlist Award for Best Natural Organic Skincare Brand in Canada and the U.S.

When was your lightbulb moment?

I was a vegan chef and yoga teacher well before I launched my product line. I cooked with a lot of superfoods and also started experimenting with superfood-infused skincare masks. One of my clients was a celebrity aesthetician in Los Angeles who experienced excellent results using my products during her facials. It was then that I had an ‘aha’ moment and saw an unexplored niche in the skincare market that I was determined to pursue.

What are your three words of advice?

Get help. Don’t try to do everything yourself. You don’t want to burn out.
Don’t Skimp on important things like trademarks. Not doing so can be a very expensive mistake.
Create Community. Use social media to find your niche. Empower and inspire your employees. Be friendly, and get to know your competitors.

Three words of advice...

Hire. Invest. Network.

Graydon’s wellness journey took her from Toronto to Southern California, where she became immersed in yoga instruction and worked as a vegan chef. Her culinary skills and background in holistic wellness led her to start formulating topical products with superfood ingredients, resulting in her powerfully natural, eponymous line of face, body and hair care products.

So if you want good skin days, every day, feed your skin from the outside in with Graydon’s results-driven, dermatologist-tested, and award-winning clean beauty brand formulated with clinically proven, superfood ingredients!
Connect with Graydon at https://graydonskincare.com/
Visit Business Mentorship; Keepin’ It Real for our live and unscripted virtual coffee with Graydon or check out the podcast.

Share this story

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn